“They be called ‘introducing services.’ They enable you to go out and go and meet the person yourself.”What about those search algorithms?When researchers analyzed characteristics of couples who’d met on Ok Cupid, they discovered that one-third had matching answers on three surprisingly important questions: “Do you like horror movies?PICTURE PERFECT People put a huge amount of time into writing the perfect profile, but does all that effort pay off? It offered the minimal information people needed to have an in-person meeting.No lengthy profile, no back-and-forth chat, just a blurred photo.Cacioppo, more than one-third of couples who married in the United States from 2005 to 2012 met online.Online dating generates a spectrum of reactions: exhilaration, fatigue, inspiration, fury. The typical American spends more of her life single than married, which means she’s likely to invest ever more time searching for romance online.
(Some categories overlapped.)By 2009, half of all straight couples still met through friends or at a bar or restaurant, but 22 percent met online, and all other sources had shrunk.As Christian Rudder, an Ok Cupid co-founder, tells it, women who were rated very attractive were unlikely to respond to men rated less attractive.But when they were matched on Crazy Blind Date, they had a good time. Rudder puts it, “people appear to be heavily preselecting online for something that, once they sit down in person, doesn’t seem important to them.”Some of what we learned about effective photos on Ok Cupid was predictable: Women who flirt for the camera or show cleavage are quite successful.Afterward, users were asked to rate their satisfaction with the experience.The responses were compared with data from the same users’ activity on Ok Cupid.Are you trying to find a guy whose favorite book is “Rich Dad, Poor Dad” and whose favorite sport is lacrosse?You’re just a few clicks away from this dream dude. Scientists working with found that the kind of partner people said they wanted often didn’t match up with what they were actually interested in.Many singles compare it to a second job, more duty than flirtation; the word “exhausting” came up constantly. Is there a way to do it more effectively, with less stress?The evidence from our two years of study, which included interviews around the world, from Tokyo to Wichita, Kan., says yes. One of the most amazing social changes is the rise of online dating and the decline of other ways of meeting a romantic partner. So it’s no surprise our screens are becoming the first place we turn to when looking for romance — because you need someone to take care of you when you get food poisoning on your vacation, right?