But if you are running a dating site for extra-marital affairs, one may argue the bar was never that high.One such dating site, Ashley Madison, courted controversy when it launched in 2008 with the slogan “life is short, have an affair”.But it wasn’t until 2015, when hackers stole the names, addresses and financial information of all its clients and published them on the internet, that it became a household name.Digital romance can be a sensitive subject and discretion is a necessity.allows existing users to rate prospective users before they are allowed to join, thus ensuring the site remains open only to the "aesthetically blessed," Sky News reports.reports that a database containing information (including sexual preference, height and weight, income, and contact details, among other things) on 1.1 million users, plus 15 million private messages between users, was breached, and that data is now for sale.Or maybe all the cringey, flirty messages you’ve sent over the years?
Few companies could salvage a reputation after losing personal data on 33 million customers.Yes, it is, because our members want it to be," Hodge said when the company started out in 2005. – Go ahead, enjoy the schadenfreude: A dating website that excludes unattractive people has been hacked, and the private information of more than a million of its attractive users is now for sale on the dark web.Private data really doesn’t get any more private than the stuff you share on dating websites.Could you imagine having your list of sexual fetishes leaked?“When I talk to people about where I work the first thing I get is a pretty big smile,” Buell says.“People think it is like working at the Playboy Mansion, but we are just a Toronto-based tech firm that operates like a start-up.It’s not what people expect.” The Canadian, who wears a ring on his finger, took up the role as president of Ruby Life in 2017 after serving as chief technology officer, and now runs its three dating sites: Ashley Madison, Cougar Life and Established Men. They were ousted, not because of the breach, but an unfortunate revelation that came about with the publishing of all the customer details.No more recent user data or any data relating to users who joined from mid July 2015 onward is affected.All impacted members are, of course, being notified once again.Yet the breach, which sparked a series high-profile embarrassments, bribery and, in some cases, suicide, appeared to elevate Ashley Madison’s profile.“It was a double-edged sword,” admits Ruben Buell, the Ashley Madison chief.“After the events of 2015, we had to rethink who we were.” That rethink, Buell says, included a realisation that “most of our clients are attached and want discretionary tools to date on the side, so that’s what we’ve focused on”. “We are now signing up 20,000 Britons a day and revenue growth in the US this year went up 16.7 per cent and Canada 18 per cent,” Buell adds.